Kevin Feige revealed why he is not concerned about overexpansion of the MCU by creating streaming shows
Marvel CCO Kevin Feige revealed why he is not concerned about overexpansion of the MCU by creating streaming shows. In his response, he explained why it won't affect the theatrical movies' box office returns, as well as his experience with potential over-saturation in the past: "Well, it’s not free. And, it is not dissimilar to the worries I’ve had in my first few years at Marvel. Because the Marvel rights were separated among multiple studios, there would be multiple Marvel movies a year. There was one year when there were three in one summer. The question was ‘Whoa, how is this going to last? How is this going to survive?’ And my answer then when I had no control over anything, was ‘As long as they’re different, as long as they’re unique and some of the characters might crossover and the Marvel logo is at the front.’ "
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